Comparison
BloomBoard vs Curate
Curate is the bigger platform, and it isn’t only for florists. It runs caterers, rental companies and venues as well as floral studios, it has been trading under that name since 2018, and its homepage points at a million proposals and top ratings on G2 and Capterra. What it doesn’t do is publish a price — three tiers, no amounts, a demo booking behind every button. BloomBoard is the narrower thing: proposal and production software for wedding and event florists, with the plans priced on the page and a trial you can start without talking to anyone. Which one is right depends on what your business is, and this page is written so you can decide that yourself.
We make BloomBoard · every Curate claim below links to its source
The short version
- Curate’s price: not published. Three tiers — Basic, Growth, Partnership — no amounts, and every plan button says “Let’s Chat” and books a demo. Annual billing is described as two months free. curate.co/pricing
- Curate’s scope: caterers, florists, event professionals, rental companies and venues on one platform. curate.co
- BloomBoard’s scope: wedding and event florists, and nothing else. One path from enquiry to proposals to recipes and wholesale orders to event week to getting paid.
- BloomBoard’s price: public, further down this page with the currency shown beside it. 14-day trial, every feature on, no credit card.
- Pick Curate if: you run catering, rentals or a venue alongside the flowers, you want a platform that has traded since 2018 and points to a million proposals, or you’d rather be walked through it by a salesperson.
- Pick BloomBoard if: flowers for weddings and events is the whole business, and you want to see the price and try the thing today.
The question most people arrive with
Curate’s pricing, explained.
Curate does not publish its prices. As of 28 August 2026, the pricing page lists three tiers — Basic, Growth (marked as most popular) and Partnership — with no amount against any of them. Every plan’s button reads “Let’s Chat” and takes you to the demo scheduler. The one number on the page is the billing toggle: annual billing is described as two months free. See it for yourself on curate.co/pricing.
We’re not going to pretend that’s a scandal. Plenty of software is sold this way for reasonable reasons: a platform that also serves caterers, rental companies and venues has a lot of shapes to price, and some buyers genuinely prefer a guided conversation to a table of numbers — you get to describe your studio, ask what a migration would look like, and hear what it would actually cost you rather than what a generic tier costs.
It only becomes a problem if you’re the other sort of buyer: the florist at the kitchen table on a Tuesday night who wants to know whether this is a fifty-a-month decision or a five-hundred-a-month decision before booking anything into the calendar. If that’s you, there is no way to find out from Curate’s site. You have to have the call.
So here’s ours, on the page, no call. Two plans, currency shown beside the amounts, the same numbers everyone else sees.
BloomBoard’s pricing
Two plans, and here they are.
Both include unlimited events, arrangements and proposals—and both start with a 14-day free trial. Prices in USD.
Core
Everything you need to run your floral business.
$99 / month
Billed monthly—cancel at any time.
- Unlimited events
- Client briefs, completed by your client
- Proposal templates, digital links and eSignatures
- Recipes, order calculations and supplier order sheets
- Invoices, deposits and payment schedules
- Online client payments from the invoice page — card or bank transfer
- Event-week timelines, checklists and team links
- BloomBoard Assistant included
- Up to two team seats
Coming soon
- Mobile app
MOST POPULAR
Studio
Advanced tools for growing studios.
$149 / month
Billed monthly—cancel at any time.
Everything in Core, plus:
- A public enquiry link for your website and social media
- Premium proposal templates
- Higher Smart Recipe Builder limits: 400 per month instead of 50
- Client signature reminders
- Higher Smart Price Import limits: 20 per month instead of five
- More generous BloomBoard Assistant usage
- Up to five team seats
Coming soon
- Connected Gmail and Microsoft 365 accounts
- Mobile app
Every feature on. Run a real event through it.
Try BloomBoard free for 14 days with everything switched on—no credit card and no half-locked features. Plan a real event in BloomBoard and see whether it is right for your studio.
14 DAYS FREE · NO CREDIT CARD
Side by side
What each one actually is.
Every Curate cell comes from Curate’s own site, with the link next to it, and was checked on 28 August 2026. Where they don’t publish something we say so — that means we couldn’t verify it, not that it doesn’t exist. Ask them on the demo.
| BloomBoard | Curate | |
|---|---|---|
| Scope | Wedding and event florists only — weddings, brand and corporate events, installations, private dinners. Not a point-of-sale system, so retail flower shops are the wrong fit. | Multi-vertical. Curate describes itself as an “AI-assisted operations platform” serving caterers, florists, event professionals, rental companies and venues. curate.co |
| Proposals | Templates, moodboards and Canva import; a polished client web link with no client login; electronic signatures, version history and a PDF to download. | Proposals with CRM-to-proposal conversion, real-time client sync, and integrated payments and contracts. Contracts and signatures, and a customer portal, are listed among Curate’s features. curate.co/florist-software |
| Recipes and production | Arrangements built as recipes; stem counts roll up into supplier order sheets and market shopping lists. Bulk supplier price-list import, multiple supplier prices with full history per flower, foliage and hard good, in any currency. Event week: timelines, run sheets, checklists, delivery plans, and share links so freelancers can read the same plan. | Recipes and production, event prints (recipes, shopping lists), gameplan and shopping-list generation, and staff management. curate.co/florist-software curate.co |
| Payments and finance | Live margins while you design; quotes, deposits, payment schedules and invoices; automatic VAT with sequential invoice numbering. | Integrated payments and contracts, and a customer portal. curate.co/florist-software Detail beyond that — tax handling, invoice numbering, currencies — isn’t published on the site; ask on the demo. |
| AI features | BloomBoard Assistant, Smart Recipe Builder and Smart Price Import on both plans. Studio raises the limits: Smart Recipe Builder 400 a month instead of 50, Smart Price Import 20 instead of five. | An AI assistant, within what Curate calls an “AI-assisted operations platform”. curate.co Limits or usage allowances aren’t published. |
| Track record | Newer, and smaller. We have no milestone of that size to point at, and we’re not going to invent one. What we can say is that BloomBoard is built for wedding and event florists only, and the team helps you get set up when you start. | Trading under the Curate name since 2018. curate.co/blog Its homepage highlights a “1 million proposals” milestone and describes Curate as top rated software on G2 Crowd and Capterra. curate.co |
| Pricing transparency | Public. Two plans, priced further down this page with the currency shown beside the amounts, and on the homepage. | Three tiers — Basic, Growth (marked most popular) and Partnership — with no amounts shown. Every plan button reads “Let’s Chat” and goes to the demo scheduler. curate.co/pricing |
| Annual billing | Annual billing is two months free. | The pricing page offers a monthly or annual billing choice, and describes annual as two months free. It’s the only figure on the page. curate.co/pricing |
| Free trial | 14 days, every feature switched on, no credit card, no call. Cancel any time. | No trial is published. The route in on the pricing page is a demo booking. curate.co/pricing |
| Migration help | Included with every plan. Send us spreadsheets, PDFs or an export from another platform and we’ll move your clients, events, proposals and recipes in with you. Your data is exportable at any time. | Not published. |
One more of theirs, for completeness: Curate’s florist page advertises 42% less time on initial proposals and 61% less time assembling recipes and shopping lists. curate.co/florist-software Those are Curate’s figures, not ours, and we haven’t tested them — we mention them because leaving a competitor’s headline claim out of a comparison page is its own kind of dishonesty.
Said plainly
When Curate is the better pick.
Your business isn’t only flowers
If you also cater, hire out furniture and props, or run a venue, Curate is built to carry those under one roof — caterers, rental companies and venues sit alongside florists on their platform. curate.co BloomBoard has nothing for the catering side of that, and bolting flowers onto one tool and everything else onto another is a real cost.
You want the longer track record
Curate has traded under that name since 2018 and points to a million proposals and top ratings on G2 Crowd and Capterra. curate.co If “who else is on this, and will they still be here in five years” is the question keeping you up, that track record is a genuine answer and we can’t match it yet.
You’d rather be shown than left alone
Curate’s route in is a scheduled demo. curate.co/pricing Some people hate that. Others would much rather have someone walk them through it, scope the migration and quote for their situation than be handed a login and a blank screen. If that’s you, their process is a feature, not a wall.
The other side
When BloomBoard fits better.
Weddings and events are the whole business
BloomBoard only does one job, so the whole path is shaped like that job: the enquiry, the proposal with its client web link and signature, the recipes whose stem counts roll up into supplier order sheets and market lists, event week with its run sheets and delivery plans and freelancer share links, then deposits, payment schedules and the invoice. Nothing in it is bent to also suit a caterer.
You want the number before the meeting
Both plans are priced on this page, with the currency shown beside them, and annual billing is two months free. You can read it, close the tab and think about it for a fortnight without anyone chasing you.
You want to try it tonight, not next Thursday
The trial is 14 days with every feature switched on, no credit card and no call. Put one real wedding through it — brief, proposal, recipes, order — and you’ll know more than any demo can tell you. Talk to us if you want to; you just don’t have to.
Someone else moves your data
Migration help is included with every plan. Send us spreadsheets, PDFs or an export from another platform and we’ll move your clients, events, proposals and recipes in with you — here’s how switching works. It goes back out again too: export everything, any time.
And the case where neither of us is the answer: if most of your week is daily orders and walk-ins over a counter, you want a point-of-sale system, not this. Our guide to florist software sorts the categories out and points you at the right kind of tool.
One bit of history, because it confuses people.
If you were a Stemcounter user, Curate is where you went. Curate was formed in 2018 when Stemcounter, the floral product, merged and rebranded with MeasuringSpoon, a catering product, into a single vertical-agnostic platform — Curate announced it on their own blog in May 2018. There’s no separate Stemcounter product today; we’ve written up where that leaves you if you’re still searching for the old name.
Where we’re standing
We make BloomBoard, so read this the way you’d read anything written by one side. What we can promise is the method: every factual claim about Curate on this page links to the page on curate.co it came from, we’ve stated their strengths plainly rather than burying them, and anything we couldn’t verify on their site is marked “not published” instead of being turned into a missing tick. Nothing here is a screenshot or a logo of theirs, and nothing is a quote from a customer of theirs.
Sources used, all checked on the date below: curate.co curate.co/pricing curate.co/florist-software curate.co/blog/introducing-curate
Every claim about Curate on this page was checked against the linked sources on 28 August 2026. Spotted something out of date? Tell us and we’ll fix it.
Curate questions
Asked and answered.
How much does Curate cost?
Curate doesn’t publish it. Its pricing page shows three tiers — Basic, Growth and Partnership — with no amounts against any of them, and every plan button reads “Let’s Chat” and goes to a demo booking. The only figure on the page is the billing choice: annual billing is described as two months free. To get a number, you have to book the demo. Checked on curate.co/pricing, 28 August 2026.
Sources: Curate pricing
Is BloomBoard a Curate alternative?
For a wedding or event florist, yes. BloomBoard covers the same path — enquiry, proposal, recipes and wholesale orders, event-week production, invoicing — and publishes its prices. It is not an alternative if you also run catering, rentals or a venue: Curate serves those verticals and BloomBoard doesn’t. And neither is a point-of-sale system, so a retail flower shop should be looking at POS software instead.
Sources: Curate homepage
Can I switch from Curate to BloomBoard?
Yes, and moving your data is included with every plan. Send us what you have — spreadsheets, PDFs, or an export from whatever you use now — and we’ll move your clients, events, proposals and recipes into BloomBoard with you. You can export everything back out at any time. The switching page explains how it works.
Is Curate the same thing as Stemcounter?
It’s the same company. Curate was formed in 2018 when Stemcounter, the floral software, merged and rebranded with MeasuringSpoon, a catering product, into one vertical-agnostic platform — Curate announced it on their own blog in May 2018. There is no separate Stemcounter product sold today.
Sources: Curate’s announcement
Do I have to talk to sales to see BloomBoard’s price?
No. Both plans are priced on this page, with the currency shown beside the amounts, and the 14-day free trial has every feature switched on and needs no credit card and no call. If you would rather talk to a person first you can — the team answers every email — but nothing is gated behind it.
Keep reading.
Florist software: the whole category
What the different kinds of florist software do, and which kind your studio actually needs.
BloomBoard vs Details Flowers
The other comparison florists usually run at the same time as this one.
Wedding florist software
The whole path for one wedding: brief, proposal, recipes, orders, event week, invoice.
Switching to BloomBoard
Bring your clients, events, proposals and recipes with you. Included with every plan.
Try it before you decide anything.
Put one real wedding through BloomBoard — the brief, the proposal, the recipes, the order. 14 days, every feature on, no credit card and no call.
Start Free Trial14 days free · No credit card